Brandao’s Career At Banco Bradesco SA

Having served Banco Bradesco SA for over 74 years, Lazaro de Mello Brandao was perhaps the longest serving employee of the financial institution prior to his resignation mid last month. The bank hired him in 1943, and he was only 16 then. The young Brandao had not even completed his fundamental studies. Not many positions were available at the bank for the young job seeker, and when the bank offered to hire him as a clerk, Brandao was delighted. He knew one thing: he would not remain a clerk for the rest of his life.

It took 20 years for the bank to offer him a significant promotion; Brandao was elected a director in 1963. Fourteen years later, Brandao was elected vice president of the Osasco headquartered bank. In 1981, Bradesco appointed him the overall CEO of the bank. His name went down in history books as the second CEO of the bank after Amado Aguiar, the founder of Bradesco. He was the CEO of the bank with Aguiar as the chairman of the board of directors until 1991 when Aguiar’s health deteriorated promoting the bank’s management to appoint Brandao the second chairman. Between 1991 and 1999, Brandao was not only the CEO of the bank but also the chairman. Marcio Cypriano succeeded him as CEO in 1999, but he steadfastly held on to the chairmanship roles until his resignation last month.

At the time of Brandao’s resignation, Luiz Carlos Trabuco was the CEO of Bradesco; a position he has held since 2009. It came as no surprise when the bank named Trabuco Brandao’s successor as many expected the same. Trabuco may not double up as CEO and chairman of the bank for long like his predecessors, Aguiar and Brandao, as his term as the president of the bank will come to an end in March next year, as per the new bylaws of the bank. Cognizant of the fact that presidency post will be vacant soon, Bradesco is searching for a new CEO to lead the bank starting in March.

Read more: O Bradesco, de Brandão a Trabuco

According to Bradesco’s search for a new CEO is unlikely to be cumbersome has the bank has been categorical that it will consider only its high ranking executives for the job. Some of the executives likely to be considered include

• Mauricio Machado de Minas
• Alexandre da Silva Gluher
• Domingos Figueiredo Abreu
• Josué Augusto Pancini
• Marcelo de Araujo Noronha
• Octavio de Lazari
• André Rodrigues Cano

Having served at the bank for a considerable period, the seven understand Bradesco’s culture and the bank will not spend resources in training or inducting anyone of them chosen.

About the new Chairman

Luiz Carlos Trabuco has been an employee of the bank since 1969. Just like Brandao, Bradesco hired Trabuco to discharge administrative roles. And just like Brandao, he got a significant promotion after 15 years at the bank; Bradesco appointed him the marketing director. The position became a stepping stone for Trabuco who leveraged it to earn higher appointments at the bank.

In 2003, he became the president of Bradesco Seguros, an insurance subsidiary of the bank. Six years later, the bank named him the overall president replacing Marcio Cypriano. Trabuco assumed the presidency of the bank when the global economy was turbulent and whose effects would trickle down to Brazil and eventually to Bradesco. Also, the board of directors was reeling from the impact of Banco Itaú and Unibanco’s merger that pushed Bradesco to the second place in the list of leading private banks. However, Trabuco instituted measures that would see the bank regain its position but most importantly lead to better service delivery.


How To Become A Better Talk Fusion Associate At Talk Fusion University

Talk Fusion is a company that Bob Reina founded on more than just the idea of changing how people use videos to share their stories with others or promote their company. He wanted it to be a doorway for people to go into business for themselves and become the catalysts for Talk Fusion’s sales since he himself had been the beneficiary of direct selling. The Talk Fusion Associate program allows people to become authorized resellers of Talk Fusion’s products and they have incentives to make high commissions doing so. But Reina has decided to give new associates some pointers on winning customers and making sales, so he just started Talk Fusion University. This is a video series featuring Reina himself going over many new ideas and objectives for video marketing.


Bob Reina is a former police officer who got into video technology and marketing with really no background in computer science or programming. But he did have one thing he desired to do with his business endeavor which was to help others and felt he could do better than if he stayed on a schedule he couldn’t control as a police officer. He had tried several direct selling ventures before he stumbled across the idea for Talk Fusion. He had tried to send videos of a vacation he was on, but his email client at AOL couldn’t do this, so he decided he needed to have his own email software designed that could send videos. In 2007, Reina and his friend announced the completion of Talk Fusion’s first product and from there the company grew. Learn more:


Reina and his team have streamlined Talk Fusion’s services to make one-on-one and group chat relatively free of overhead and have updated them for mobile users. Beyond the email video client, they’ve created video meeting apps and also have signup forms that can be placed on web pages. Reina also decided customers should try all of Talk Fusion’s products before deciding to buy them, so starting a couple years ago he added 30-day free trials to the suite that require no credit card. Also, Talk Fusion associates can donate a Talk Fusion account to any charity they support.